What To Do When Machines Do Everything: How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data

Malcolm Frank, Paul Roehrig, Ben Pring


What To Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on Artificial Intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans it raises profound questions on the future of work and how companies compete. Illustrated with real-world cases, data, and insight, the authors provide clear strategic guidance and actionable steps to help you and your organization move ahead in a world where exponentially developing new technologies are changing how value is created.

The first part of the book examines the once in a generation upheaval most every organization will soon face as systems of intelligence go mainstream. The authors argue that contrary to the doom and gloom that surrounds much of IT and business at the moment, we are in fact on the cusp of the biggest wave of opportunity creation since the Industrial Revolution. Next, the authors detail a clear-cut business model to help leaders take part in this coming boom; the AHEAD model outlines five strategic initiatives—Automate, Halos, Enhance, Abundance, and Discovery—that are central to competing in the next phase of global business by driving new levels of efficiency, customer intimacy and innovation.

Business leaders today have two options: be swallowed up by the ongoing technological evolution, or ride the crest of the wave to new profits and better business.

My opinion

This was a good basic guide book for business owners and corporate managers for how to think about technological transformation caused by AI. It doesn’t go deep in technical details, but rather discusses how businesses should react and prepare for upcoming changes.

Book goes through what those changes are and what kind of jobs are going to disappear. This is a book about major tech trends and their effect. It’s a positive book since it doesn’t see development as a bad thing that takes peoples jobs away but as a natural process that has been going on for centuries. Current development is no different from industrial revolution or internet. They destroyed some old jobs too, but created new better jobs. Same is true with AI. To thrive in this new economy you simply have to keep your knowledge and skills relevant by updating them, rather than fighting windmills.

For who?

For business leaders, managers and owners and people who want to prepare their own skills for future decades.