Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? This book try to answer these questions with simple idea: those companies start with a question: ‘why we exist?’

My opinion

This was a good business book and I think it is useful for most leaders and entrepreneurs to remember why company exist in a first place and use that as a guideline when making decisions.

For who?

Corporate leaders, entrepreneurs, communications- and marketing people.