America’s most successful money manager tells how average investors can beat the pros by using what they know. According to Lynch, investment opportunities are everywhere. From the supermarket to the workplace, we encounter products and services all day long. By paying attention to the best ones, we can find companies in which to invest before the professional analysts discover them. When investors get in early, they can find the “tenbaggers,” the stocks that appreciate tenfold from the initial investment. A few tenbaggers will turn an average stock portfolio into a star performer.

My opinion

If Warren Buffet Way is maybe more about quantitative approach to value investing, this one is more about qualitative version of the same topic. Basic principles are same, but methods differ. This is another fundamental book to read if you plan to invest in individual stocks. Main point for me was how book emphasizes everyday peoples inside on certain products or companies. It is still easy read, but not as enterntaining as something like Warren Buffet Way, but it offers valuables experiences and points of view to same topic.

For who?

For people planning to invest on individual stocks.